In recent years, the real estate agent has been challenged by the online agency. To compete in today’s market, traditional agencies need to adapt. Digital signage could be their secret weapon.Get social with your signageMore real estate agents are trying their hand at social media. It’s easy to see how following agencies on Twitter might become the equivalent of religiously checking property listings in the back of newspapers. Real estate agents at the head of the game are using Twitter to field queries and Facebook to showcase client testimonials. Engaging with clients over social media in this way is crucial.Digital signage works perfectly with social media. Twitter and Facebook can be integrated around digitized property listings. Real estate agencies can even introduce new sensor technologies linking to property profiles to enable data capture.The possibilities of social media for real estate agencies are only beginning to be explored. Instagram can become a property catalog where strategic tags boost audience reach. Snapchat is even more innovative. Unlike with other platforms, on Snapchat a user knows when they have their audience’s attention. Agents can send their clients snaps or even short videos as they tour properties.
Source: Sold! Digital signage for real estate agents is the future of the industry | Digital Signage Today