Compelling screen displays are important in public areas where captive audiences dwell. Banking and financial institutions offer such audiences. In bank teller lines, most patrons stand still while they all face the same direction. There is almost no better circumstances for placing a dynamic digital displays. Digital signage in banks can aid in informing, distracting, and influencing bank patrons. More specifically, digital signage can be used to inform of interest rate fluctuations, changes in bank procedures, and can even be used to increase margins on bank offerings and services.

Similarly, bank employees can also find benefit from digital display boards. Internal bank communications are important in order to keep employees current with the latest company information and procedures. In addition, digital signage can create a better ambiance for the employee work environment by providing entertaining, engaging, and relevant content for persons working on both sides of the teller counter.

Captivate Audiences

While your bank patrons are waiting to see one of your representatives, a display that digitally shows what may be on your paper brochures can play a role in them opening that brand new checking or savings account. Sure, they may have read the pamphlets and already have a general idea about what they want. Still, to influence their decision in the moment, add some specific benefits and incentives that will push them over the edge.

While They Wait

Specials and promotions are always eye-catchers, and your bank customers are continuously looking around the lobby as they stand in the line. While they wait to step up to the teller for their transactions, why not take advantage of this crucial five minutes by displaying bank member benefits on your new digital display? And, as they get closer and closer to the teller, seeing the digital screen will develop questions in your patrons’ minds that are likely to arise when they reach the teller.

Engage your audience

Your bank offers and services will be displayed in clear view on your new digital signage. When more detailed or serious events occur, having a dynamic screen with crucial events displayed will help move business along faster by eliminating extra inquires, especially in your drive thru area of the bank.

Rates & Offers

Bank owners realize that customers need to know as soon as possible about changes such as fluctuating interest rates. There are also times when you may change specific procedures at your bank that long-time customers may have gotten used to. There is no easier way than to inform them of these new modifications via digital signage.