It’s impossible to escape the digital world today. From laptops to smartphones, the average American has multiple digital interactions daily. And for millennials, the generation that came of age during the internet era, communicating digitally is what they know. It’s as natural to them as breathing. So, perhaps it’s no surprise that college and university campuses are increasingly looking to incorporate digital displays into the college experience. University leaders recognize they need to speak the language of college-age students to attract them, and today’s students are fluent in digital.
Digital signage increases revenue, cuts costs
Digital displays offer only value to higher education institutions. Probably the most attractive feature for university officials is the ability to generate an additional stream of revenue. LED displays are tailor-made for advertising. And, because they are flexible and easily programmed, one LED screen can display advertising from any number of sponsors, exponentially increasing the value of each digital display.
While digital displays can increase ad revenue, they cut costs on the other side of the balance sheet. Today’s digital displays are environmentally sustainable and energy efficient, consuming very little power. And, they replace traditional paper messaging, cutting costs for labor, paper, and ink. Unlike conventional paper posters and messaging, digital signage can be changed at the touch of a button — all across campus.
Source: Why digital displays are a perfect fit for higher education | Digital Signage Today